Elixir No. 1 · 30 servings · 300ml amber glass
Radiance, distilled.
Ten actives, one amber bottle, and a minute of your morning. Everything else we left out on purpose.
Scroll to beginThe idea
Most of what we made never made it into the bottle.
Four years of formulation, most of it spent taking things out. What is left is ten actives that do something, at doses printed on the label.
01The formula
Three things we will not compromise.
Everything below is on the carton too. If a claim cannot survive being printed next to a number, we do not make it.
- 01Ingredients
- Ten actives, each at a dose you can read on the label. No blends hidden behind the word proprietary, no filler botanicals added to lengthen the list.
- 02Sourcing
- Four growers across three regions, named on the carton. We buy the harvest, not the spot market, which is slower and is the reason a batch sometimes waits.
- 03Purity
- Every batch is tested twice — once by the maker, once by an independent lab — for heavy metals, microbes and identity. Certificates ship with the bottle.
Product certifications
- Vegan
- Cruelty-free
- Dermatologist-tested
- Third-party tested
- Amber glass
- Gluten-free
- No added sugar
- Small-batch
02What it is for
Six reasons, and two lines each.
Open one. If the two lines underneath do not tell you what the ingredient is and why it is in there, we have written them badly.
- 01Hyaluronic acid and marine collagen peptides, taken daily, to support the skin's own moisture barrier.
- 02Vitamin C at 80mg — enough to matter for normal collagen formation, low enough to sit easily on an empty stomach.
- 01Magnesium glycinate, the form that is gentle on digestion, to support normal muscle and nervous-system function.
- 02L-theanine from green tea leaf, traditionally taken in the hours before rest.
- 01A full B-complex in its active forms, supporting normal energy-yielding metabolism.
- 02No caffeine, no guarana, nothing that borrows against the afternoon.
- 01Ashwagandha root extract, standardised, at the dose used in the traditional preparation.
- 02Taken at the same hour each day — the ritual is doing as much work here as the formula.
- 01A prebiotic inulin base, so the actives arrive with something to feed the resident population.
- 02Liquid rather than capsule: no coating to break down, no binder to work around.
- 01Vitamin D3 and zinc, the two most commonly short in a temperate winter, at everyday doses.
- 02Elderberry concentrate for the taste as much as the tradition.
03The ritual
Three steps. One minute.
- 01Morning
Measure
Fill the dropper to the line. One serving is 10ml — the glass is marked, so you never have to count.
- 02Before food
Take
Straight, or stirred into water at room temperature. Warm water dulls the citrus; ice flattens it altogether.
- 03Every day
Repeat
Same hour, same glass, thirty days. A formula like this is a habit before it is anything else.
04In their words
What people say
“I stopped rearranging a shelf of eleven bottles every morning. That alone was worth it.”
“The taste is the part nobody warns you about — citrus, faintly bitter, over in a second. I look forward to it now.”
“What I actually like is that the label tells me the dose of everything in it. I checked. It all adds up.”
05Begin
A steadier morning starts here.
Elixir No. 1. 30 servings · 300ml amber glass. $68 a bottle, or $58 a month on the ritual — nothing to remember, and nothing to cancel by telephone.
- Actives
- 10
- Servings
- 30
- Fillers
- None
- Batch tests
- 2